A SEO consultant is a must for all businesses in the 21st century. The digital space will be competitive as never before. The following article will explain why you need an SEO Consultant on your staff.

1. Google, for example, regularly updates their search engine algorithms. Keeping up-to-date with these updates is a fulltime job. SEO consultants ensure your website is compliant with current SEO guidelines. They can also help maintain and improve your online visibility.

2. Cost-effective Marketing: SEO can provide a better ROI than Pay-Per-Click advertising, or Social Media marketing. SEO consultant services offer long-term value by increasing traffic organically, and thus reducing expensive ad campaign costs.

3. Mobile optimization: Due to the increased use of mobile phones, mobile optimizing has become crucial. SEO consultants have an understanding of how mobile-friendly your website should be and they can optimize it for the best mobile experience.

4. Many of the competitors you face are probably already utilizing SEO. If you hire an SEO specialist, not only will you catch up, but may even exceed them on search engine results, thus attracting new customers.

5. A user-friendly website is an important component to SEO. SEO consultants have the ability to find and correct issues which could drive potential clients away. They can improve user experience.